Android, the mobile operating system seems to consolidate its market position in 2013. After Google’s operating system as on almost 69 percent of smartphones sold worldwide in 2012, Android set a new record in 2013. The share of Android devices sold in 2013 is 78.9%, the market researcher Strategy Analytics reports. This confirms a trend that was already seen in early quarterly figures of 2013.
Falling global share on iPhones
Which competitors have fallen compared to 2012: the iPhone was at 20% in 2012 among smartphones sold worldwide, and by 2013 it came down to 15.5%. This could be expected by the significantly larger number of producers of Android smartphones – but also by the modest success of the iPhone 5c, according to Strategy Analytics.
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Share of Windows smartphones sold increased only slightly from 2.7% to 3.6%. The number of units shipped was however almost doubled: in 2012 they sold 18.8 million, in 2013 a total of 35.7 million. Due to the strong growth of Android Smartphones (from 481,5 million to 781,2 million) it is hardly an increase in percentage terms. So Windows continues a trend that we have already seen in previous quarterly figures.
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Other operating systems play less a role
Smartphones with other operating systems have lost market, e.g. BlackBerry 10. In 2012 their share of units sold worldwide amounted to 9.1%, it fell to just 2% in 2013. The units sold fell by 64 million to 19.8 million.